Side-by-Side Feature Comparison
A straightforward look at what each platform includes — and what it costs.
| Feature | Clover Rewards | Growva |
|---|---|---|
| Monthly cost | $49.95+/mo | Free (Early Partner) |
| Hardware required | Clover device required | Any device with browser |
| Customer signup | Clover app or terminal at checkout | QR scan — 3 seconds, no app |
| App download required | Yes | No |
| Built-in SMS messaging | No | Yes |
| AI insights | No | Yes — Pulse AI advisor |
| Automated messaging | Extra cost (3rd-party integration) | Built-in smart SMS |
| Reward customization | Limited templates | Fully customizable |
| Referral program | No | Yes |
| Data ownership | Clover / Fiserv controls data | You own your data |
| Works after switching POS | No | Yes |
Clover Rewards pricing as publicly listed. Growva Early Partner pricing applies during the pilot period.
Common Clover Loyalty Pain Points — Solved
If you have run into any of these frustrations, Growva was built to address them directly.
Clover: Hardware dependency
Clover Rewards only works on Clover-branded terminals. If a customer joins at one location, staff at another location need the same hardware to look them up. And if you ever switch POS systems, you lose everything.
Growva: Any device, anywhere
Growva runs in any modern browser — laptop, tablet, or phone. Your loyalty program is completely independent of your POS. Switch hardware tomorrow and your member list stays intact.
Clover: $49.95/month just for loyalty
Clover Rewards is an add-on subscription on top of your existing Clover processing fees. For a single location that is nearly $600 per year — before you add SMS or any other engagement tools.
Growva: Free for early partners
Qualified local businesses pay nothing during the pilot period. After the pilot, Growva pricing is simple and transparent — a fraction of what Clover charges for a comparable feature set.
Clover: SMS requires a separate paid integration
Clover does not include loyalty-triggered SMS natively. To send a "thanks for visiting" or reward alert, you need to connect a third-party platform like Podium, Attentive, or Klaviyo — each with their own monthly fees.
Growva: Smart SMS is built in
Growva includes automated SMS for welcome messages, stamp milestones, reward alerts, and re-engagement nudges. No third-party setup, no extra monthly line item. It is part of the platform.
Clover: Limited customization options
Clover Rewards provides basic punch-card templates. You cannot fully control the reward structure, messaging tone, or customer experience. It feels generic because it is.
Growva: Fully customizable
Set your own stamp threshold, design your reward, write your SMS messages in your own voice, and choose which triggers fire. Your loyalty program should feel like your brand — not a Fiserv product.
Is Growva Right for You?
You are likely a good fit if any of the following sounds familiar.
You're paying $49.95+/month for Clover Rewards
That is nearly $600 per year for a loyalty feature. Growva Early Partners pay nothing during the pilot.
You want SMS without a third-party add-on
Clover does not include loyalty SMS natively. Adding Podium or a similar tool costs extra every month. Growva includes it.
You're frustrated by limited customization
Clover Rewards offers basic punch-card templates. Growva lets you control the reward threshold, messaging tone, and every touchpoint.
You want loyalty that survives a POS change
If you ever leave Clover, Clover Rewards goes with it. Growva is independent — your member list and history stay with you.
Can I use Growva and Clover at the same time?
Yes. Growva operates independently of your Clover terminal, so you can run both in parallel while you evaluate results. Many businesses pilot Growva alongside their existing setup before making a full switch.
When you are ready to move on from Clover Rewards, your entire Growva membership list, stamp history, and settings come with you — no data migration required.
Frequently Asked Questions
Specific questions about switching from Clover Rewards to Growva.
Have a question not covered here? Email Arun directly and he will get back to you within a business day.
Ready to see the difference?
Start your free Growva pilot today. No credit card, no long-term commitment — just a loyalty program that works on any device and includes everything you need.
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